Results matter. We understand there are quite a few options out there to choose from when you are looking for length retention or to target a pain point and provide you with results.

 Each case is different and each product is not created equally. It is always a rule of thumb to lean toward products that contain the basic ingredients that you already are familiar with and look for something new and innovative. The percentages also matter and that comes down to formulation.

Hair porosity means how well moisture penetrates the cuticle. There are three different porosity levels your hair can fall into and  keep in mind, you can have a combination of the three in different parts of your hair too. 

This is also key to help know what types of products you should buy. Hair texture is not the way to figure out your hair needs.  Now you have a foundation for how to kick start your hair journey the right way. When you know better you do better!