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🎀 OCTOBER · BREAST CANCER AWARENESS MONTH

In Her
Honor.

October is Breast Cancer Awareness Month. In honor of Angel — 10% of sales this month support BCA research.

10% of every October sale donated to BCA research
SHOP PINK
BEHIND THE BRAND

Angela L. Fontaine.
The reason this brand exists.

Curls & Potions was founded by Michelle Fontaine — Angel's daughter. Angela L. Fontaine's strength, encouragement, and quiet resilience became the spirit behind every formula we make. Each October we release a new Angel Collection item and give back to the cause that touched our family.

  • New October drop: Custom Conditioner Hair Bar — now available, handcrafted to order
  • Angel Collection — a full line created in Angela's memory, available year-round
  • Angel Fund — direct BCA donation product starting at $5

Custom Conditioner Hair Bar. Your Hair. Your Formula. Her Legacy.

Choose 2 botanical boosters from 11 globally-sourced ingredients. We handcraft your conditioner to order — fresh, for you. This October, shop the Angel Collection to honor the woman behind every formula.

BUILD YOUR FORMULA → $22.99 SHOP ANGEL COLLECTION 🎀
1,700+ 5-STAR REVIEWS
40+ UNIQUE FORMULAS
11+ YEARS HANDCRAFTED
Free AI Scalp Analysis ScalpSage — your pocket trichologist
ANALYZE FREE →
🎀 OCTOBER DROP · CUSTOM CONDITIONER HAIR BAR

Custom
Conditioner
Hair Bar.

Mix · Nourish · Personalize

Our custom conditioner is handcrafted to order — just for you. Choose 2 botanical boosters from our collection of 11 globally-sourced ingredients and we build your formula fresh. No two jars are the same.

$22.99 Choose any 2 botanical boosters
CHOOSE YOUR BOOSTERS:
Marshmallow RootSoftness & Slip
BananaMoisture & Manageability
AvocadoNourishment & Shine
HibiscusRadiance & Softness
Black Cumin SeedScalp Care
BilberryAntioxidant Support
HaritakiCondition & Revitalize
BhringrajStrength & Retention
ChebeStrength & Retention
BrahmiNourish & Soften
FenugreekCondition & Shine
BUILD YOUR FORMULA →
Curls & Potions Custom Conditioner Hair Bar — choose 2 botanical boosters
BLACK-OWNED & FOUNDER-FORMULATED✦CHEBE HAIR EXPERTS SINCE 2015✦11 YEARS IN THE LAB✦1,700+ VERIFIED REVIEWS✦🎀 BREAST CANCER AWARENESS MONTH✦SMALL-BATCH · NO FILLERS · REAL RESULTS✦GLOBALLY INSPIRED FORMULAS✦40+ HANDCRAFTED POTIONS✦BLACK-OWNED & FOUNDER-FORMULATED✦CHEBE HAIR EXPERTS SINCE 2015✦11 YEARS IN THE LAB✦1,700+ VERIFIED REVIEWS✦🎀 BREAST CANCER AWARENESS MONTH✦SMALL-BATCH · NO FILLERS · REAL RESULTS✦GLOBALLY INSPIRED FORMULAS✦40+ HANDCRAFTED POTIONS✦
🛒 Add 50.00 more for free shipping
0%
11 YEARS IN THE LAB · NOT A TREND BRAND

Why CP Hits Different.
Every. Single. Time.

SEE THE DIFFERENCE →
01
INGREDIENT INTEGRITY
Authentic Chebe powder.Not a dusting.
Sourced from traditions used by Chadian women for generations — not an ingredient added at 0.1% to trend-chase a label.
02
FORMULATION DEPTH
Fermented rice water.Not diluted rinse water.
Fermentation amplifies the inositol content that actually penetrates the strand. Most brands skip this step. We never have.
03
TECHNOLOGY
AI scalp analysis.Not a 5-question quiz.
ScalpSage uses real image analysis and machine learning — not a flowchart that ends at "buy our best seller."
04
EXPERIENCE
11 years formulating.Not 3 years of packaging.
Michelle has been behind every formula since 2015 — before Chebe was trending, before "clean beauty" was a category.
11 YEARS HANDCRAFTING FORMULAS
"I started formulating because nothing on the market was actually built for hair like mine. Eleven years later — that is still the reason." — MICHELLE FONTAINE, FOUNDER & FORMULATOR
THE ONES THEY KEEP COMING BACK FOR

Community Best Sellers

VIEW ALL →
Chebe Growth Rice Water BEST SELLER
Chebe Growth Rice Water
★★★★★
$ 20.99SELECT OPTIONS
Thirsty Hair Revitalizing Tea
Thirsty Hair Revitalizing Tea
★★★★★
$ 20.99SELECT OPTIONS
Blends: Scalp Potion TOP RATED
Blends: Scalp Potion
Conditioner
★★★★★
$ 23.99
Blends: Rice Water & Acai Pre-Cleanse Primer
Blends: Rice Water & Acai Pre-Cleanse Primer
Conditioner
★★★★★
$ 22.99
11 Years of Formulation
40+ Handcrafted Formulas
1,700+ Verified Reviews
Black-Owned & Founder-Made
Small-Batch · No Fillers
THE STORY BEHIND EVERY FORMULA.
It Started With a Note.
You got this.
Keep going.
You are stronger than you think.
My mom left little reminders like these on her mirror. Years later, her strength would inspire Curls & Potions.

— from Angel's mirror
Believe in yourself.
Today is a new day.
Never give up.
P.S. Your hair deserves a little love too. 💕
HER STRENGTH → MY PURPOSE → YOUR CROWN

A mother left notes on her mirror. Her daughter left a legacy in every bottle.

Angel used to tape little Post-its around her mirror — simple reminders that kept her going. Her daughter Michelle watched that ritual for years. When it came time to build something of her own, that same spirit of quiet encouragement became the foundation of Curls & Potions. Every formula carries that love forward.

Michelle Fontaine, founder of Curls and Potions
MICHELLE FONTAINE
Founder, Formulator & Angel's Daughter
Michelle Fontaine, founder and formulator of Curls & Potions natural hair careMICHELLE FONTAINE · FOUNDER & FORMULATOR
ANGEL'S DAUGHTER · FOUNDER · FORMULATOR
I did not start Curls & Potions to follow the market. I started it because the market was not built for us.

11 YRS FORMULATING CHEBE EXPERT AYURVEDIC TRAINED SCALPSAGE CREATOR BLACK-OWNED
MAKE IT A RITUAL, NOT A CHORE

Build Your Ritual.
Three Steps. Every Wash Day.

Three steps. Every wash day. Real results.

1Natural sulfate-free shampoo for curly hair
Step 1 · Cleanse
Growth & Restore Shampoo
Revive your scalp and restore your strands with the Growth & Restore Shampoo, a sulfate-free cleanser infused with time-honored Ayurvedic botanicals.
$ 20.99SELECT OPTIONS
2Deep conditioner for natural hair moisture and repair
Step 2 · Treat
Sweetpea Strengthening Smoothie
Intensive deep conditioning treatment that strengthens hair and provides moisture for all hair porosities.
$ 24.99SELECT OPTIONS
3Natural curl cream and leave-in conditioner for curl definition
Step 3 · Style
Angel Pattern Defining Leave In
Give your curls the TLC they’ve been begging for with Angels Miracle Leave-In Hair Milk, a rich yet lightweight conditioner that hydrates, softens, and defines—without buildup.
$ 24.99
EXPLORE ALL NATURAL HAIR PRODUCTS →
Free Shipping Over $50
Handcrafted to Order
No Sulfates · No Parabens
Real Ingredients · Real Results
October: 10% to BCA Research
DON'T TAKE OUR WORD FOR IT

1,700+ Curlies Can't Be Wrong.

READ ALL REVIEWS →
★★★★★

"My 4C edges came back in 6 weeks. I've tried everything — nothing compared to this. The Chebe collection changed my hair."

DOMINIQUE T. · VERIFIED BUYER Chebe Growth Rice Water
★★★★★

"ScalpSage told me exactly what my scalp needed. I finally understand my porosity and my whole routine changed. Game changer."

JESSICA M. · VERIFIED BUYER ScalpSage AI Analysis → Custom Routine
★★★★★

"The Bamboo Rice Water Rinse literally stopped my breakage. I don't know what they put in this but I won't go without it."

ASHLEY R. · VERIFIED BUYER Bamboo & Rice Water Strengthening Rinse
NOT JUST A FORMULA — A PHILOSOPHY

Chebe Hair Products
for Length Retention & Growth

Chebe powder — used for generations by Chadian women to grow floor-length hair — is the cornerstone of our length retention line. Unlike generic rice water formulas from big-box brands, our Chebe collection is small-batch, handcrafted, and formulated with 11 years of curl science. If you're searching for real length retention and breakage control for 4C, 4B, or 3C hair, this is where to start.

  • 💪
    Stops Breakage at the Strand Chebe coats and strengthens each strand, reducing split ends and mid-shaft breakage — the #1 reason length retention fails
  • 📏
    Retains Every Inch You Grow Seals moisture into the cortex so your hair holds onto growth instead of breaking off at the same length
  • 🌿
    100% Natural — No Fillers Authentic Chebe powder sourced and blended with Ayurvedic herbs, rice water, and scalp-nourishing botanicals
SHOP CHEBE COLLECTION ✦ 11 years formulating · 1,700+ reviews
Chebe hair products for length retention and growth — Curls & Potions natural hair care
BEYOND THE OCTOBER DROP — SHOP FOR YOUR HAIR GOAL

What Does Your Hair
Actually Need?

Natural hair moisturizer for dry curly hair
Extreme Moisture
Struggling with dryness no matter what you use? Our Chebe & Ayurvedic moisture system seals hydration for days — not hours.
SHOP NOW →
Natural hair growth products for length retention
Length Retention
Breaking off at the same length every time? Our Chebe system stops breakage so your growth actually stays.
SHOP NOW →
Frizz control products for curly and coily hair
Frizz Control
Frizz taking over the moment you step outside? Our curl creams and stylers lock definition in any humidity.
SHOP NOW →
Natural scalp care products for hair growth
Scalp Health
Itchy scalp, excess shedding, or thinning edges? Healthy growth starts at the scalp — and so do our solutions.
SHOP NOW →
NEW TO CP? START HERE. THANK US LATER.
NEW CUSTOMER OFFER

The Starter Bundle.

Four of our most-loved formulas. One price. Zero guesswork. This is how most of your faves started.

Growth & Restore Shampoo
Growth & Restore Shampoo
Chebe Rice Water
Chebe Rice Water
Deep Repair Masque
Deep Repair Masque
Curling Potion
Curling Potion
$80+ value $48
GET THE STARTER BUNDLE
Grow Girl Herbal Tea
Your regimen doesn't stop at the shower.

Grow Girl Herbal Tea. Grow from the inside out.

  • Powerhouse herbal blend for internal balance
  • Formulated for daily whole-body wellness
  • Perfect for postpartum & peri-menopause support
  • Pairs with your regimen for maximum growth results
  • Free steeper included with every order
$ 19.99SHOP GROW GIRL TEA ✦ FREE STEEPER INCLUDED
✉
Get 15% off your first natural hair care order Join 10,000+ curlies and get your exclusive discount code instantly.
YOUR EXCLUSIVE OFFER

Here's your 15% off!

Use this code at checkout. Valid on your first order only — free shipping on orders $50+.

WELCOME15
Add it at checkout to apply your discount.
STILL NOT SURE WHICH PRODUCTS ARE FOR YOU?

Let AI
Decide.

Upload a scalp photo. Answer a few questions. ScalpSage analyzes your curl pattern, porosity, and scalp health — then builds a personalized routine from our 40+ formulas. Free. No sign-up. No generic results. Just your perfect routine.

GET YOUR FREE ANALYSIS →
🔬
AI Scalp Analysis
Upload a photo and get a real assessment of your scalp health
💧
Porosity Test
Know your porosity level so you stop buying the wrong products
🌀
Curl Pattern ID
Identify your curl type and get products matched to it
✦
Custom Routine
Get a full regimen from our catalog built just for you
COMMON QUESTIONS

Natural Hair Care — Answered

Questions we hear from curly, coily, and wavy hair communities — answered honestly.

What is Chebe powder and how does it help with hair growth? +
Chebe powder is a natural ingredient sourced from the fruit seeds of the Croton zambesicus plant, traditionally used by Chadian women to grow waist-length hair. It works by coating each strand to prevent breakage and moisture loss — the two main reasons hair fails to retain length. Our Chebe collection combines authentic Chebe with Ayurvedic herbs and rice water for a complete length retention system. It does not directly grow hair from the follicle, but by eliminating breakage, your natural growth is finally able to accumulate.
What natural hair products actually help with length retention for 4C hair? +
For 4C hair, length retention comes down to three things: reducing breakage, sealing moisture, and protecting the ends. Our Chebe Growth Rice Water leave-in strengthens the strand while sealing moisture in. The Deep Repair Masque restores elasticity to prevent snapping. And our Curling Potion seals the cuticle to protect your ends. Used together as a weekly routine, most customers see noticeable retention within 4–6 weeks. Use ScalpSage, our free AI scalp analyzer, for a routine personalized to your specific porosity and texture.
How is Curls & Potions different from larger natural hair brands? +
We are a Black-owned, small-batch brand with 11 years of hands-on formulation — not a mass-production operation. Every formula is crafted by our founder Michelle Fontaine, who has worked directly with natural hair textures for over a decade. We use globally-sourced ingredients like authentic Chebe powder, Ayurvedic herbs, and fermented rice water — not diluted versions of trending ingredients. Our 1,700+ verified reviews reflect real results, not influencer sponsorships. We also offer ScalpSage, a free AI-powered scalp analysis tool, so every recommendation is personalized — not generic.
What is ScalpSage and how does it work? +
ScalpSage is our free AI-powered scalp and hair analysis tool — think of it as your pocket trichologist. You upload a photo of your scalp, answer a few questions about your hair goals and lifestyle, and ScalpSage returns a detailed analysis of your scalp health, curl pattern, porosity level, and a personalized product routine from the Curls & Potions catalog. It uses advanced image analysis and machine learning to give you the kind of recommendations you'd normally only get from a professional consultation. It's free to use at scalpsage.app.
Why do natural hair brands use rice water and what makes yours different? +
Rice water has been used for centuries in Asian hair care traditions for its high inositol content, which penetrates the hair shaft to repair damage from the inside out. Most large brands now use diluted rice water as a trend ingredient with minimal benefit. Our Chebe Growth Rice Water is formulated with fermented rice water — a more potent form — combined with Chebe powder for a product that both strengthens the strand and prevents breakage simultaneously. The result is targeted length retention and breakage reduction that generic rice water products simply cannot match.
Are Curls & Potions products good for postpartum hair loss and shedding? +
Yes — postpartum hair shedding is one of the most common concerns we formulate for. Postpartum shedding is hormonal (telogen effluvium), which means the focus needs to be on scalp health and strand strength rather than growth serums alone. Our Grow Girl Herbal Tea supports internal hormonal balance and whole-body wellness, which complements topical treatment. Externally, our scalp oils and strengthening leave-ins reduce the visible thinning while the scalp recovers. Use ScalpSage for a postpartum-specific routine recommendation.
FREE · NO SIGN-UP · POWERED BY AI

Your Perfect Routine
Is One Analysis Away.

Upload a scalp photo. Answer a few questions. Get a personalized natural hair routine built from 11 years of formulation expertise — matched to your curl pattern, porosity, and goals. Free. No guesswork. No generic results.

CURLS & POTIONS · FOUNDED 2015 · BLACK-OWNED · HANDCRAFTED · 1,700+ REVIEWS
>

Let customers speak for us

from 1777 reviews
Great deep conditioner.

I wanted to try a new deep conditioner that had protein and moisture. This was worth the purchase. It left my hair feeling very manageable and soft. I will repurchase as staple in my hair products.

Pat C.
Bamboo & Rice Water Gloss
Moisture for days

I brought this spray on a whim. I was totally surprised about the moisture that it gave my hair especially when I have to retwist my hair. I am definitely going repurchase this again. It was worth the purchase.

Anonymous
Supercharged Moisture Mist
Amazing

I bought this product during a sale, and let me tell you. I love this. I used this as a detangler to undo a protective style I had (I have thick 4c hair). Listen, it just melts the tangles away. 10/10

Karla
Under There Conditioner
Great for all natural styles!

I use this product every time I braid my daughter’s hair and it keeps her hair moisturized. It also defines her curls when she wears it out.

Jasmine
Coil Cream: One and Done
Great product

I don't what this product does to my hair but it makes my hair easier to detangle 🥹 i love it

Arii
Blends Rebuilding & Strengthening Henna Gloss

Love the products

S.M.
Coil Cream: One and Done
Stopped excessive shedding

For me to write a review is unusual. After first day using, it pretty much stopped the shedding. I have CCCA and when I would moisture/seal and twist my hair back up, I would have handfuls of shed hair. I went to remoisturize my hair after a week of using it the first time, and I may have had 5-6 pieces of shed hair throughout my whole head ( I used this tea rinse as my liquid, then the Chebula & Green Tea Hair Repair 2-In-1 Conditioning Treatment as my leave-in/moisture). Shocked is an understatement! Now moving forward to 2nd wash day which was 2 wks from the first shampoo. Still very minimal shedding. This will forever be a staple in my natural hair routine. Now I need to find what will help with the bald spots from the alopecia and pretty much no edges (not tension related, alopecia). Thanks Curls & Potion, much appreciated!

Sherry S.
Chebula & Green Tea Hair Repair Tea Rinse
Perfect Stretch Serum

Perfect lightweight stretch serum.

Janelle
Basic Hair Curl Ease Anti-Humidity Stretch Serum
Frizz Control Winner

Hair stays smooth all day long.

Jasmine
Basic Hair Curl Ease Anti-Humidity Stretch Serum
Soft Blowout Results

Perfect for keeping my blowout soft and sleek.

Renee
Basic Hair Curl Ease Anti-Humidity Stretch Serum
Stretch Lasts Longer

This really helps with frizz control.

Imani
Basic Hair Curl Ease Anti-Humidity Stretch Serum
Love this product

Love this product. It leaves my hair very moisturized.

Mercia Lacks
Supercharged Moisture Mist
Stretch Lasts Longer

This really helps with frizz control.

Tameka
Basic Hair Curl Ease Anti-Humidity Stretch Serum
No Puffing Up

My hair doesn’t puff back up anymore.

Natalie
Basic Hair Curl Ease Anti-Humidity Stretch Serum
Silky Smooth Hair

Adds shine without making my hair greasy.

Imani
Basic Hair Curl Ease Anti-Humidity Stretch Serum

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