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✦  HANDCRAFTED · NATURAL · GLOBALLY INSPIRED

Custom Conditioner Hair Bar. Your Hair. Your Formula. Her Legacy.

Choose 2 botanical boosters from 11 globally-sourced ingredients — handcrafted to order, fresh for you. This October, shop the Angel Collection and honor the woman behind every formula.

✦ BUILD YOUR FORMULA — $22.99 SHOP ANGEL COLLECTION 🎀
1,700+ 5-STAR REVIEWS
40+ UNIQUE FORMULAS
7+ YEARS HANDCRAFTED
Not sure where to start? 2-min quiz → your personalized regimen
START THE QUIZ →
🎀 OCTOBER · BREAST CANCER AWARENESS

In Honor of Angel.

October is Breast Cancer Awareness Month. In honor of Angel — 10% of sales this month support BCA research.

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🎗️  BLACK-OWNED · WOMAN-FOUNDED · FAMILY STORY

Our Why

"She left little reminders on her mirror.
This brand is one of mine."

Angela L. Fontaine — Angel — raised a daughter who would one day build a hair care brand in her honor. Every formula we make carries that love forward. This October, a portion of Angel Collection proceeds goes to a Cancer Foundation of our choice.

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FIND YOUR FIT

What does your hair need most?

💧
Extreme Moisture
Chebe & Ayurvedic formulas for deep, lasting hydration
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🌱
Length Retention
Rice water & growth serums that actually work
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✨
Frizz Control
Defined, smooth, humidity-resistant curls
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🌿
Scalp Health
Itchy scalp, shedding, thinning — we have your solution
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COMMUNITY FAVORITES

Best Sellers

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Chebe Growth Rice Water BEST SELLER
Chebe Growth Rice Water
★★★★★
$ 20.99ADD TO CART
Thirsty Hair Revitalizing Tea
Thirsty Hair Revitalizing Tea
★★★★★
$ 20.99ADD TO CART
Blends: Scalp Potion TOP RATED
Blends: Scalp Potion
Conditioner
★★★★★
$ 23.99ADD TO CART
Blends: Rice Water & Acai Pre-Cleanse Primer
Blends: Rice Water & Acai Pre-Cleanse Primer
Conditioner
★★★★★
$ 22.99ADD TO CART
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Find Your Formula

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Angel Collection — Curls and Potions
Angel Collection 🎀 October · In Her Honor
Chebe Collection — length retention natural hair
Chebe Collection Length Retention
Ayurvedic Collection — natural hair care
Ayurvedic Collection Deep Moisture
Chebula and Green Tea Collection — scalp health
Chebula & Green Tea Scalp Health
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Grow Girl Herbal Tea
If you know… you KNOW.

Grow Girl Herbal Tea Grow from the inside out.

  • Powerhouse herbal blend for internal balance
  • Formulated for daily whole-body wellness
  • Perfect for postpartum & peri-menopause support
  • Pairs with your regimen for maximum growth results
  • Free steeper included with every order
$ 19.99SHOP GROW GIRL TEA ✦ FREE STEEPER INCLUDED
Curls & Potions promotion
REAL RESULTS

1,700+ Happy Curlies

READ ALL REVIEWS →
★★★★★

"My 4C edges came back in 6 weeks. I've tried everything — nothing compared to this. The Chebe collection changed my hair."

DOMINIQUE T. · VERIFIED BUYER Chebe Growth Rice Water
★★★★★

"The Hair Quiz sent me exactly what I needed. I finally understand my porosity and my routine actually works now."

JESSICA M. · VERIFIED BUYER Hair Quiz → Custom Routine
★★★★★

"The Bamboo Rice Water Rinse literally stopped my breakage. I don't know what they put in this but I won't go without it."

ASHLEY R. · VERIFIED BUYER Bamboo & Rice Water Strengthening Rinse
FREE AI TOOL

Not Sure What Your Hair Needs?
ScalpSage Knows.

Upload a photo of your scalp, answer a few quick questions, and get a personalized product routine in minutes. Free. No appointment needed.

✦ ANALYZE MY SCALP FREE
NATURAL HAIR CARE — ANSWERED

Common Questions

What is Chebe powder and how does it help with hair growth? +
Chebe powder is sourced from the fruit seeds of the Croton zambesicus plant, traditionally used by Chadian women to grow waist-length hair. It works by coating each strand to prevent breakage and moisture loss — the two main reasons hair fails to retain length. Our Chebe collection combines authentic Chebe with Ayurvedic herbs and rice water for a complete length retention system.
What natural hair products actually help with length retention for 4C hair? +
For 4C hair, length retention comes down to three things: reducing breakage, sealing moisture, and protecting the ends. Our Chebe Growth Rice Water leave-in strengthens the strand while sealing moisture in. The Deep Repair Masque restores elasticity to prevent snapping. Used together as a weekly routine, most customers see noticeable retention within 4–6 weeks.
How is Curls & Potions different from larger natural hair brands? +
We are a Black-owned, small-batch brand with 11 years of hands-on formulation. Every formula is crafted by our founder Michelle Fontaine, who has worked directly with natural hair textures for over a decade. We use globally-sourced ingredients like authentic Chebe powder, Ayurvedic herbs, and fermented rice water — not diluted trend ingredients. Our 1,700+ verified reviews reflect real results, not influencer sponsorships.
What is ScalpSage and how does it work? +
ScalpSage is our free AI-powered scalp and hair analysis tool. Upload a photo of your scalp, answer a few questions about your hair goals and lifestyle, and ScalpSage returns a personalized product routine from the Curls & Potions catalog. It's free to use at scalpsage.app.
Why do you use rice water and what makes yours different? +
Rice water has been used for centuries in Asian hair care traditions for its high inositol content, which penetrates the hair shaft to repair damage from the inside out. Most large brands use diluted rice water as a trend ingredient. Our Chebe Growth Rice Water uses fermented rice water — a more potent form — combined with Chebe powder for a product that both strengthens the strand and prevents breakage simultaneously.
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Let customers speak for us

from 1777 reviews
Great deep conditioner.

I wanted to try a new deep conditioner that had protein and moisture. This was worth the purchase. It left my hair feeling very manageable and soft. I will repurchase as staple in my hair products.

Pat C.
Bamboo & Rice Water Gloss
Moisture for days

I brought this spray on a whim. I was totally surprised about the moisture that it gave my hair especially when I have to retwist my hair. I am definitely going repurchase this again. It was worth the purchase.

Anonymous
Supercharged Moisture Mist
Amazing

I bought this product during a sale, and let me tell you. I love this. I used this as a detangler to undo a protective style I had (I have thick 4c hair). Listen, it just melts the tangles away. 10/10

Karla
Under There Conditioner
Great for all natural styles!

I use this product every time I braid my daughter’s hair and it keeps her hair moisturized. It also defines her curls when she wears it out.

Jasmine
Coil Cream: One and Done
Great product

I don't what this product does to my hair but it makes my hair easier to detangle 🥹 i love it

Arii
Blends Rebuilding & Strengthening Henna Gloss

Love the products

S.M.
Coil Cream: One and Done
Stopped excessive shedding

For me to write a review is unusual. After first day using, it pretty much stopped the shedding. I have CCCA and when I would moisture/seal and twist my hair back up, I would have handfuls of shed hair. I went to remoisturize my hair after a week of using it the first time, and I may have had 5-6 pieces of shed hair throughout my whole head ( I used this tea rinse as my liquid, then the Chebula & Green Tea Hair Repair 2-In-1 Conditioning Treatment as my leave-in/moisture). Shocked is an understatement! Now moving forward to 2nd wash day which was 2 wks from the first shampoo. Still very minimal shedding. This will forever be a staple in my natural hair routine. Now I need to find what will help with the bald spots from the alopecia and pretty much no edges (not tension related, alopecia). Thanks Curls & Potion, much appreciated!

Sherry S.
Chebula & Green Tea Hair Repair Tea Rinse
Perfect Stretch Serum

Perfect lightweight stretch serum.

Janelle
Basic Hair Curl Ease Anti-Humidity Stretch Serum
Frizz Control Winner

Hair stays smooth all day long.

Jasmine
Basic Hair Curl Ease Anti-Humidity Stretch Serum
Soft Blowout Results

Perfect for keeping my blowout soft and sleek.

Renee
Basic Hair Curl Ease Anti-Humidity Stretch Serum
Stretch Lasts Longer

This really helps with frizz control.

Imani
Basic Hair Curl Ease Anti-Humidity Stretch Serum
Love this product

Love this product. It leaves my hair very moisturized.

Mercia Lacks
Supercharged Moisture Mist
Stretch Lasts Longer

This really helps with frizz control.

Tameka
Basic Hair Curl Ease Anti-Humidity Stretch Serum
No Puffing Up

My hair doesn’t puff back up anymore.

Natalie
Basic Hair Curl Ease Anti-Humidity Stretch Serum
Silky Smooth Hair

Adds shine without making my hair greasy.

Imani
Basic Hair Curl Ease Anti-Humidity Stretch Serum

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