PRESS KIT


Curls and Potions® is a brand that prides itself on being a one-stop-shop for all hair types and textures. With high-quality ingredients that are never watered down and core values that strive to uphold a standard of integrity and philanthropy, our brand is a force to be reckoned with. 

However, the journey was never easy. Our CEO & Founder, Michelle Fontaine-Jones, nurtured the idea in 2007 after forgoing relaxers due to excessive damage. Fontaine found herself yearning for a brand that would work for her hair type. This drive created her first business, Butterflyz Haven, which became the stepping stone to the birth of Curls & Potions. Her triumphs and failures from Butterflyz Haven helped her bring Curls & Potions to life in 2015. 

She continued to embody this spirit of strength and determination even after her mother, Angela L. Fontaine, was diagnosed with metastatic breast cancer. Even at her lowest, Fontaine continued to push forward to honor her mother and create a lasting impact on the world. Even though her mother will always be the heartbeat behind the brand, Curls & Potions has evolved into so much more. 

Seven years later, Curls & Potions has gained global attention and it continues to be manufactured by hand with the help of her childhood best friend and partner, Quentin Weems. 

Curls & Potions has garnered over 40+ products that are unique in different ways. All of our products draw inspiration from other cultures and we pride ourselves on using ingredients that aren't typically mainstream. The brand has evolved to include products that promote protein moisture balance, growth, strength, scalp care, etc. We have also included a men's line called Aboriginal Man. 

We firmly believe that healthy hair is the by-product of a healthy lifestyle, which is what truly sets us apart from the competition. 

Press coverage

June 01, 2024
Conversations with Michelle Fontaine-Jones

Press Release
July 28, 2023
Curls & Potions: Redefining Haircare with a Global Fusion of Recipes

July 26, 2023
Overcoming Impostor Syndrome

My advice to anyone early on or well into their entrepreneurial journey would be to cultivate a resilient mindset, embrace your failures as opportunities for growth, and stay determined in the face of obstacles

BLACK WOMEN OWNED SMALL BUSINESSES ON AMAZON

When it comes down to the latter, there’s no shortage of options on Amazon. The retailer has a storefront that makes discovering businesses from female entrepreneurs across various sectors easy—including beauty.

Meet Michelle Fontaine-Jones

I know that these things happen to push us into uncomfortable places to make use stronger.

December 01, 2021
Life & Work with Michelle Fontaine-Jones

Just the simple feeling of walking in your purpose is success. We all have that. If you just sit and tune out the world you can hear your inner voice. Let that guide you. That constant idea or feeling that is like a broken record, will lead you to your purpose.

February 02, 2022
Black Owned Haircare Brands

#43: The pink packaging is a tribute to Michelle’s biggest inspiration, her mother, who passed away from breast cancer and continues to live on as the heart and soul of the company.

April 21, 2021
How CEO/Founder Michelle Jones of Curls & Potions got her start making natural hair products!

Every idea begins with a problem and ours was simple: healthy hair, healthy living, and an amazing wash-n-go.

February 20, 2022
160 Black Owned Hair Care Products

March 05, 2019
90+ Black-Owned Natural Hair Brands to Support Now

My hair has changed tremendously since switching to their products and I don’t see myself ever going back!

February 20, 2022
160 Black Owned Hair Care Products

During the month of February, we recognize and celebrate Black American’s significant contributions in our communities, economy, and world.

October 24, 2017
17 Black Owned Natural Hair Brands to Watch in 2018

April 23, 2016
Curls & Potions

Sometimes it is worth it to pay more for great products and this is one of them.

December 05, 2017
Bye Bye Henna, Hello Chebe Gloss

Pure magic. Prosperity in a jar. The most delectable, divine blend of juices, berries, and blessings you could ever ask for.

Team

  • Kayla Jones

    Virtual Assistant, Content Creator

    Filters through emails, provides customer service, and manages all social media for Curls & Potions.

    • Quentin Weems

      Chief Operating Officer, Logistics Manager

      Manages logistics, aids in production, and contributes to our men's collection, Aboriginal Man.

      • Michelle Fontaine-Jones

        CEO/Founder

        Founder and CEO of Curls & Potions. Head of manufacturing and facilitates all stages of product development.

        Partners

        • Walmart

          Online Marketplace Retailer

          We are excited to be on Walmart.com to offer our products to a larger audience.

        • Amazon

          Black Business Accelerator / Amazon Launchpad

          We were asked to participate in Amazon's Black Business Accelerator course. It is dedicated to helping build opportunities for black businesses and promoting diversity.

          Images

          Testimonials

          This product does what it says! Immediately after applying the Chebe Clay Gloss to hair, my curls literally transformed in the mirror! My curls were plump and super defined before the wash! I honestly didn't want to wash it out of my hair. As a pre-poo, it made washing my hair so incredibly easy and tangle free!

          Sonya D

          This scalp serum is absolutely perfect. I honestly wouldn't change a thing. It has a nice, medium viscosity; not too runny, but not too thick. You can easily apply this to your scalp without making a mess or having this drip everywhere. It has a light, sweet and herbal scent. It gives the scalp the slightest mint, refreshing tingle, but nothing too overpowering. It moisturizes my scalp without any noticeable build-up and has quickly become a staple for these dry, winter months. My scalp always feels so balanced when I use this. For reference, I have 4A/3C hair. Overall, I would highly recommend

          Zev

          I’m so happy I finally found a product that moisturizes without water!!!!! This product delivered on all of the claims. I’ve been searching for a product that provides moisture without causing my hair to revert, and I’ve finally found it! My hair is so soft and moisturized, and I only use a small amount. It also has a mild scent that doesn’t trigger my allergies. This is a keeper!!!

          Andrea

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